Viral YouTube videos get millions of views, but writing catchy titles is only half the battle, If you’re looking for ways to improve your YouTube marketing, there are a lot of opinions out there. It can be hard to figure out what works and what doesn’t.
I worked hard for 12 years on YouTube and have come up with my own methods that make writing great titles fast and easy. Here are the 4 secret methods for writing catchy viral headlines in just 3 minutes…
1. Picasso Method (Recommended for Beginners)
“Good artists borrow, great artists steal.” – Pablo Picasso (supposedly)
With this method, you’re stealing proven topics from your competitors.
It’s the method with the highest likelihood of success and is especially great for beginners.
To use this method, go to your competitors’ channels, sort their videos by most popular, and make your own versions of those videos.
The two problems with this are that you’ll always be a step behind and you’re not being original.
That’s why I have the next 2 methods.
2. The Musk Method
This is writing titles with first principles in mind.
Once you have proven topics from the Picasso Method, apply first principles of what actually gets people to click to write a great title.
These first principles are click triggers like curiosity, authority, fear, desire, time frames, etc.
For example, we know that “back pain” is a proven topic in fitness.
We can use a time frame to write a great title:
“How To Get Rid of Low Back Pain In Just 5 Minutes”
Or we can use curiosity to write a great title:
“Do THIS To Get Rid of Low Back Pain Fast”
3. DJ Khaled Method
This is when you remix proven titles from other niches to fit your channel.
For example:
“20 Halloween Candies You Should Never Eat” crushed it for an entertainment channel.
It could be written for fitness as:
“10 Back Exercises You Should Never Do”
I send out 5 titles every Monday morning that are proven to work on YouTube for you to model.
Alrighty, on to the next method.
4. Search & Destroy Method (Easiest One)
When you have a topic, but you just don’t quite know the best way to word it.
Search your topic in YouTube and look for a proven hook for that topic.
Then destroy the competition by modeling or improving that hook.
The best way to do this is to find out what other people are doing and then model their success.
Conclusion
This is a little formula that I use for writing great titles. As you can see, it only takes about 3 minutes to write an awesome title.
Try using these methods, and I guarantee that you will see an increase in views and subscribers without spending a cent on ads or marketing! The key is having a watchable thumbnail; good titles are not enough and I have shared 11 Results of A/B Testing the YouTube titles to help you with that.